Web development: search
It's not just being linked, but how you link - anchor text
We're all pretty aware these days that having links from quality
sites pointing into your own site is a very important factor in gaining good
rankings on some of the major engines.
The other point that has become increasingly important is that
relevant anchor text should be used in links. This applies not just to external
links pointing into your site, but internal linkages throughout your web site.
What is anchor text?
Anchor text is the text that is visible in a link to a web page
Search engine optimization tutorials
The text above is linked to a page named:
.. which (of course) contains information about optimizing web
sites for search engines.
Relevancy is the key
The whole issue of successful search engine optimization can
really be summed up in this statement:
Relevant quality site using
Relevant anchor text ->
Relevant domain name ->
Relevant file/folder name ->
Relevant page title tags ->
Relevant content and headings = better rankings.
It's as simple as that. Where it becomes a little more
challenging is when your domain name, such as ours, is totally non-relevant to
your web site theme. If you haven't purchased a domain name for your new project
yet, it's well worthwhile giving your name careful consideration purely for this
people will tend to link to your site using the name of
your web site as the anchor text.
If you are selling Flombles, then you are better off purchasing
a domain name that contains the word Flombles. It should be something like
cool-flombles.com and not coolflombles.com.
The issue of hyphens is something else that you'll need to
consider as a domain name without a hyphen is easier for people to remember.
Your folders should have flomble related names, as should your
individual pages; e.g:
This way, you'll not only benefit straight off on any relevancy
points that may be applied for your naming structure, but each time someone
links to you, the chances are that they'll use beneficial anchor text!
Reciprocal link requests
When approaching other webmasters to link to your site; it's
really important to "suggest" suitable text for them to use; i.e link code that
will have the most suitable link text for your site. For further information
about link requests, see the added resources at the end of this article.
It's also a good strategy to approach everyone who may be
linking to you 'naturally' if they aren't using suitable link text. It's very
important to be ultra-polite in these requests as these webmasters have linked
to you of their own accord. They are under no obligation whatsoever to you -
bear in mind that a link that isn't quite what you wanted is better than none at
No doubt over recent months, you would have noticed in SERP's
(search engine results pages) that many spammers have been exploiting this with
50+ character hyphenated domain names, followed by file paths a mile long. I'm
definitely not suggesting emulating this strategy.. all things in moderation.
I went a bit overboard naming a couple of pages a couple of
years ago as an experiment and I really wish I hadn't - looks ridiculous and
gave me no benefit. I also wish I had paid more attention to file naming when I
first started publishing articles on development and marketing a couple of years
ago - we live and we learn - but I am glad that I can pass on what I have
learned to others. Optimization is a rapidly changing environment - gotta move
with the times.
Right, now I'm off to make a stack of changes to my pages - only
400 to go .
Here's some other updated articles on search engine optimization
that you may find of benefit:
Title tags tutorial - making the most of your page title tag
Meta-tags tutorial - meta tags are still an important part of overall search
Reciprocal linking - good manners can get you valuable links!
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